Privacy policy

Here’s a short introduction to our privacy practices

what we collect

  • Information you give us
  • Information we collect when you contact us, visit our sites, use our mobile applications or services, use our products or devices, or view our advertisements
  • Information we get from other companies who have obtained your consent to share or sell it or have ensured that other companies from whom they have received your information can share it with them and, in turn, with us and/or other companies
  • Information we get from other companies when you visit their websites

We may combine any and all of this information to help create better products, services, and consumer experiences.



how we use your information

  • Send you the products and services you ask for
  • Tell you about our and our marketing partners’ products and services
  • Help us run our sites and services

how and when we share your information

  • When we have your consent, with our carefully selected partners so that they can send you offers, promotions, or ads about their products and services we believe you may be interested in
  • With other companies we hire to help us run our business
  • As part of a sale of a Natrove brand or business to another company
  • To help us protect our rights or property, e.g., fraud prevention or information security
  • When required by law or government authorities

Your choice

You can contact us at any time to change the way we use your information through the contact us page.



If you live in the European Economic Area (“EEA”) or the United Kingdom (“UK”), you have certain personal data rights, including to access what personal information we have about you, make corrections or updates to it, tell us to delete that data, or receive a portable copy of that information. These rights don’t apply in all situations.



What we collect

We collect information when you give it to us, when you contact us, visit our sites, use our mobile applications or services, use our products or devices, or view our advertisements. We also receive information from other companies who have obtained your consent to share or sell it, have ensured that other companies from whom they have received your information can share it with them and, in turn, with us and/or other companies or have collected the information when you visit their websites.

We may combine any and all of this information to help create better products, services, and consumer experiences. We collect the following types of information from you and may have collected such information during the 12-month period prior to the date this privacy policy was last updated:

Contact Information Data elements in this category include names (including nicknames and previous names), titles, mailing address, email address, telephone/mobile number and contact information for related persons (such as authorized users of your account).

Unique identifiers Data elements in this category include unique ID number (such as customer number, account number, subscription number, rewards program number), system identifiers (including username or online credentials), device advertisers, advertising IDs and IP address.

Government-issued identification information numbers Data elements in this category include social security number, driver’s license number and passport number.

Financial information Data elements in this category include bank account number and details and payment card information.

Biometric information Data elements in this category include facial recognition data, voiceprint, fingerprint and a mathematical representation of your biometric identifier, such as the template maintained for comparison.

Demographic Information and Preferences Data elements in this category include personal characteristics and preferences, such as age range, marital and family status, shopping preferences, languages spoken, loyalty and rewards program data, household demographic data, data from social media platforms, education and professional information, hobbies and interests and propensity scores from third parties (likelihood of purchase, experiencing a life event, etc.).

Transaction and Commercial Information Data elements in this category include customer account information, qualification data, purchase history and related records (returns, product service records, records of payments, credits etc.), records related to downloads and purchases of products and applications, non-biometric data collected for consumer authentication (passwords, account security questions), customer service records.

Inferred Information derived from other information listed in this section We create inferred and derived data elements by analyzing our relationship and transactional information. Data elements in this category include propensities, attributes and/or scores generated by internal analytics programs.

Online & Technical Information, including internet or other electronic network activity information Data elements in this category include: IP address, MAC address, SSIDs or other device identifiers or persistent identifiers, online user ID, encrypted password, device characteristics (such as browser information), web server logs, application logs, browsing data, viewing data (TV, streaming), website and app usage, first party cookies, third party cookies, flash cookies, Silverlight cookies, web beacons, clear gifs and pixel tags.

Audio Visual Information Data elements in this category include photographs, video images, CCTV recordings, Call Center recordings and call monitoring records, and voicemails.

Health Information Data elements based on how it is collected include:

Information collected from consumer programs

  • General health and symptom information or product interest
  • Pregnancy related information, such as due date

Consumer Research Studies where you have provided your informed consent

  • Information about physical or mental health, disease state, medical history or medical treatment or diagnosis, medicines taken and related information

Internet of Things and Sensor data Data elements in this category include smart device records, IoT products.

Geolocation data Data elements in this category include precise location (such as latitude/longitude)

Children’s data We do not knowingly collect personal information directly from children under 16, except where we have the consent of the parents or guardians. We receive children’s data from parents and guardians.

How We Collect Your Information

We collect information about you in many ways from many places. Some of the information we collect may include personal information that can be used to identify you; for example, your name, email address, telephone number, or postal address. In some countries like those in the EEA, the UK or in states like California, things like IP address or cookie and mobile device identifiers may also be considered personal information.

Here are the ways we collect your information:

Please note: We may combine all of the information we collect about you to give you better products, services, and user experiences.

you provide it to us directly. You give us your information when signing up for an account on our websites or mobile apps or by calling or emailing us. We may ask for things like your name, email or home address, date of birth, payment information, your age, gender, the number of people in your family, and the way you want us to send you information about our products and services—for example, to your home address, email address, or by texting you.

from sites and emails. We may use technologies that automatically collect information when you visit our sites, view our advertisements, or use our products or services. For example, we use cookies (a tiny file stored on your computer’s browser) to tell us what browser and operating system you are using, your IP address, web pages you visit, links you click, or whether you have or have not opened an email from us

from mobile applications and internet connected devices. To give you the best possible user experience, we may use technologies that collect information from your phone when you use our mobile apps or our “smart” devices in your home. You consent to do this when downloading the app or installing household internet connected devices. This information could include your mobile phone or other device advertising ID, information about your phone’s operating system, how you use the app or device, and your physical location. You will get a pop up notice on your phone or device that gives you the option to accept or reject allowing us to know your precise geolocation (exactly where you are standing or where you are accessing the internet).

from other places. We may get information that other companies share with or sell to us. For example, you may have given consent for another company to share your personal information with us when you signed up for telecom services or a retailer loyalty points program. We may also collect information from places that you know everyone can see, such as from internet postings, blog entries, videos, or social media sites. We may also receive information from other companies, such as consumer data resellers, who are in the business of collecting or aggregating information about you sourced from publicly available databases (in line with local legal requirements as applicable) or from consent you have given to their use and subsequently our use of your information. This might be information about your income level, age, gender, number of people in your family, and products you have bought on the internet or from stores in your neighborhood.

How We Use Your Information

We use your information to help us meet our purpose of touching and improving the lives of people like you every day around the world. For example, we use your information to:

  • Perform Services
  • Identify and authenticate you to our different marketing programs and websites
  • Respond to your questions or requests for information,
  • Provide customer service
  • Send transactional messages (such as account statements or confirmations),
  • Send marketing communications, survey and invitations
  • Process your payment for the products you buy from us
  • Process and issue refunds and collections
  • Send you products or samples you have requested
  • Help you manage your NATROVE site or app preferences
  • Allow you to enter our contests or sweepstakes
  • Interact with you on social media

We also use your information for internal business purposes, such as:

  • Quality control, training and analytics
  • Safety Maintenance and verification
  • System administration and technology management, including optimizing our websites and applications
  • Security purposes, including detecting threats and protecting against malicious or fraudulent activity
  • Recordkeeping and auditing interactions with consumers, including logs and records maintained as part of transaction information
  • Risk management, audit, investigations, reporting and other legal and compliance reasons

We may also use your personal information to better understand you and our customers generally, including:

  • For internal research
  • To design and develop products, services and programs that delight our consumers
  • To identify prospective consumers

Another way we use your information is to track your use of products, services and websites to make sure that what you hear from us is relevant and useful to you as an individual. For example, we may send you information about Gillette® products if you have shown interest in our shaving products by visiting Gillette.com. When we do this, we may identify you or your device and associate you with different devices you may use in order to deliver more relevant advertising to you. We will use your information – a cookie ID or device ID -- to limit the number of times you see the same advertisement from Gillette. We want you to hear from us about the products you use and love without you hearing the same message We may also use your personal information to learn more about what consumers want so that we can make new products or improve the ones we already have.

We also collect and use your information, including information provided by a third party (e.g., refer-a-friend program), to administer and maintain our financial incentive, rewards, discounts (e.g., price or service coupons) and loyalty programs (collectively, “Rewards Programs”). We use the information you provide in these programs to verify your identity, offer unique rewards, track your program status, and to facilitate the exchange of program points for products, promotional materials, training workshops, and other items. If you consent to participate in any of our Rewards Programs, you may withdraw that consent at any time by contacting us using the contact details in this Privacy Policy or in accordance with the instructions set forth in the applicable Rewards Program’s terms and conditions. We may use the information gathered from, or related to, participants in our Rewards Programs for any other purpose or in any other manner set forth in this Privacy Policy. For more information on how we calculate the value of your personal information for Rewards Programs as required under the California Consumer Privacy Act (“CCPA”), please click here.

How We Safeguard Your Information

We respect your personal information and take steps to protect it from loss, misuse, or alteration. Where appropriate, these steps can include technical measures like firewalls, intrusion detection and prevention systems, unique and complex passwords, and encryption. We also use organizational and physical measures such as training staff on data processing obligations, identification of data incidents and risks, restricting staff access to your personal information, and ensuring physical security including appropriately securing documents when not being used

What We Share

with other companies. When we have your consent, we may share your information with select partners so they can send you offers, promotions, or ads about products or services we believe you may be interested in. For example, people who receive NATROVE emails from our diaper brands such as Pampers® may also consent to hear about baby formulas made by other companies. We do not sell your personal information to marketers outside of NATROVE in exchange for monetary compensation. For purposes of California law, however, we may share information with third parties in a way that is considered a “sale”. Where that is the case, we will comply with California “Do Not Sell” requirements. For more information, please consult the California Consumer Privacy Rights section of the privacy policy below.

with service providers. We may share your information with service providers who help us run our business, including hosting our sites, delivering our emails and marketing communications to you, analyzing the data we collect, helping us with sales attribution (e.g., to see if we showed you an ad on a platform site and then you bought a product from us) and sending you the products and services you requested. We also share your information with lawyers, auditors, consultants, information technology and security firms, and others who provide services to us. We share only the personal information needed for these companies to complete the tasks we request. They are required to protect your information in the same way we do and will not share it or use it for any other purpose than to provide us services. During the 12-month period prior to this privacy policy’s last update, we may have disclosed data from all of the categories listed in the “What We Collect” section above to third parties for a business purpose depending upon the specifics of the business execution.

other situations. If a brand or one of our businesses with which you’ve shared personal data is sold to another company, your data will be shared with that company. As a result, your account and the personal data in it will not be deleted unless you tell the brand or new company that you want it deleted. We may also share your information with companies who help us protect our rights and property, or when required by law or government authorities.



Your Rights and Choices

marketing You can tell us to stop sending you email and text messages by following the opt-out instructions sent with these communications. You can also choose to stop receiving marketing email, SMS, or postal mailings by contacting us. While we will honor your choices, we may need to keep information to do so. For example, if you tell us to stop sending marketing emails, we will need your email address on file so that our systems remember that you no longer wish to receive marketing communications to that email address.

accounts Depending upon the country where you registered, your NATROVE account may offer the ability to access your information and make updates to or delete your data. If not, you can click here to make a request.



California residents. If you live in California, you may access the personal information we hold about you, request details about how we process your personal information, ask us to delete your data or request that we no longer “sell” your personal information (as “sell” is defined in the CCPA).



EEA or UK residents. If you live in the EEA or the UK, or are physically in the EEA or the UK, you may access the personal data we hold about you, request that inaccurate, outdated, or no longer necessary information be corrected, erased, or restricted, and ask us to provide your data in a format that allows you to transfer it to another service provider. You also may withdraw your consent at any time where we are relying on your consent for the processing of your personal data. And you may object to our processing of your personal data (this means ask us to stop using it) where that processing is based on our legitimate interest (this means we have a reason for using the data). If you would like more information about data protection and your personal data rights in general, please visit the European Data Protection Supervisor’s site at https://edps.europa.eu/data-protection/ or the UK Information Commissioner’s Office site at https://ico.org.uk. If you are not happy with our response to your requests, you may lodge a complaint with the data protection authority in your country. Please select from the following options to make your request:

general requests . To make a request with respect to personal data used for marketing, which would include for example information you provided us as you registered through one of our websites or apps, please contact us.

media advertising . To make a request with respect to personal data used for advertising, which would include for example information we may have about you at a cookie or device ID level and which we use to provide you with relevant ads, please contact us

consumer research . To make a request with respect to personal data we may have as part of your participation in one of our research studies, please see the contact information provided on your consent form or call or visit your research center.



Cookies

Cookies are small files sent to your computer as you surf the web.  They store useful information about how you interact with the websites you visit.  Cookies do not collect any information stored on your computer or device or in your files.  Cookies do not contain any information that would directly identify you as a person.  Cookies show your computer and device only as randomly assigned numbers and letters (e.g., cookie ID ABC12345) and never as, for example, John E. Smith.     

We use cookies for a number of reasons, such as:

  • to serve you with relevant advertising
  • to learn more about the way you interact with NATROVE content
  • help us improve your experience when visiting our websites
  • to remember your preferences, such as a language or a region, so there is no need for you to customize the website on each visit
  • to identify errors and resolve them
  • to analyze how well our websites are performing

These are the types of cookies we use:

  • session cookies. Webpages have no memory. Session cookies remember you (using a randomly generated ID like: ABC12345) as you move from page to page so that you don’t get asked to provide the same information you’ve already given on the site. For example, session cookies are extremely helpful when shopping online—without them the items you place in your shopping cart would disappear by the time you reach the checkout! These cookies are deleted as soon as you leave our site or close your browser.
  • persistent cookies. Persistent cookies allow sites to remember what you prefer when you come back again. For example, if you choose to read the site in French on your first visit, the next time you come back the site will appear automatically in French. Not having to select a language preference every time makes it more convenient, more efficient, and user-friendly for you.
  • advertising cookies. These cookies can be used to learn about what interests you generally might have, based, for example, on the websites you visit and the products you buy. This can also help us infer things about you such your age, marital status, and how many kids you may have. That data allows us to send you ads for products and services that better fit the things you like or need. It also allows us to limit the number of times you see the same advertisement.
  • analytics cookies. These cookies tell us how our websites are working. In many cases, we use Google analytics cookies to monitor the performance of our sites. Our ability to use and share information collected by Google Analytics about your visits to our sites is restricted by the Google Analytics Terms of Use and the Google Privacy Policy .

How you can control cookies. You can set your browser to refuse all cookies or to indicate when a cookie is being sent to your computer. However, this may prevent our sites or services from working properly. You can also set your browser to delete cookies every time you finish browsing.

Other Technologies.

  • proximity-based beacons. Beacons send one-way signals to mobile apps you install on your phone over very short distances to tell you, for example, what products are on-sale as you walk through a store. Beacons only talk to your device when you get close enough and after you have given consent within the mobile application associated with a particular beacon. In turn, apps may provide us location information to help customize advertising and offers to you. For example, when you are near a beacon in the nature or garden section of a retailer, we may send you a $4 off coupon.
  • These are small objects embedded into a web page, but are not visible. They are also known as "tags,” “web bugs,” or "pixel gifs." We use pixels to deliver cookies to your computer, monitor our website activity, make logging into our sites easier, and for online marketing activity. We also include pixels in our promotional email messages or newsletters to determine whether you open and act on them.
  • mobile device identifiers and SDKs. We use software code in our mobile apps to collect information similar to what cookies collect on the internet. This will be information like your mobile phone identifiers (iOS IDFAs and Android Advertising IDs) and the way you use our apps. Similar to cookies, the device information we collect automatically as you use our apps will never identify you as a person. We only know a mobile device as randomly assigned numbers and letters (e.g., advertising ID EFG4567) and never as, for example, John E. Smith.
  • precise geolocation. We may receive information about your exact location from things like global positioning system (GPS) coordinates (longitude and latitude) when you use our mobile apps. You will always get a pop-up notice on your phone or device asking for you to accept or reject allowing us to know exactly where you are in the world. You should understand that we will not always ask for consent to know generally that you are in a broader city, postal code, or province. For example, we do not consider it to be precise location if all we know is that you are somewhere in Manila, Philippines.